I design kitchenware packaging by balancing structure, protection, and shelf presence. My process starts with understanding the product’s dimensions, weight, and use case, then selecting an appropriate packaging structure—such as folding cartons, rigid boxes, or sleeve-and-tray systems. I create precise dielines that account for board thickness, tolerances, and assembly efficiency, ensuring the packaging protects the product while remaining cost-effective at scale. Visually, I focus on clear hierarchy, material callouts, and premium finishes that elevate everyday kitchen tools while aligning with brand and sustainability goals.